Problem

As a villa and accommodation provider, Hanoman aimed to reflect a simple, calm, and welcoming brand identity. Yet the biggest challenge lay in the limitation of organic reach. Published posts often only circulated within the same circle of followers, without expanding to new audiences.

In the hospitality industry, visibility depends heavily on shareable content. The more content is shared, the higher the chances that a brand will be discovered, trusted, and ultimately chosen. Without content designed for shareability, organic growth becomes difficult to achieve.

Objective

Through this campaign, Hanoman set out to increase shareability as the primary gateway to higher engagement and awareness. The main goals included:

• Creating content with clear, simple messages that audiences could instantly understand.
• Designing clean yet attractive visuals that encouraged interaction.
• Optimizing carousel and story formats so audiences felt motivated to share content organically.

With this approach, Instagram would no longer serve only as a visual gallery, but also as a channel for broader, more relevant message distribution.

Action

To achieve these goals, Hanoman partnered with Solutive to design content strategies centered on audience experience. The chosen approach balanced premium visuals with relatable language, making content light, engaging, and easy to share.

Key actions included:

• Developing educational content with clean visuals that delivered villa information clearly and concisely.
• Using simple, relatable copywriting so that content felt approachable and encouraged interaction.
• Optimizing carousel and story formats to make it easier for audiences to share content within their networks.

This strategy transformed Hanoman’s Instagram into more than just a visual showcase. It became an interactive space where shareable content could spark conversations and build brand exposure.

Results

Within just six months, the campaign delivered strong results:

• Content was shared more than 600 times organically, showing that audiences found it relevant and worth spreading.
• Followers grew by around 2,300 organically, expanding Hanoman’s audience base beyond its original circle.
• The brand came to be perceived as simple, welcoming, and aligned with the atmosphere of its villas.

These outcomes prove that in the hospitality industry, success on social media isn’t only about posting beautiful images. It’s about creating content that is easy to understand, relatable, and engaging enough to be shared. With the right shareability strategy, Hanoman was able to strengthen exposure while building trust among potential guests.