Problem

As one of Indonesia’s leading providers of industrial solar power solutions, Sun Energy faced a significant challenge in communication. Their offerings are built on advanced technology and complex data, but these messages often sounded too technical for stakeholders without an engineering background.

For decision makers in commercial and corporate sectors, messages that are overly complicated risk losing attention and, more importantly, failing to build trust. 

Sun Energy needed to close this gap. The challenge was to simplify technical information without losing its substance, ensuring that the real benefits of industrial solar power were clear. At the same time, the brand needed to present itself as a credible, scalable, and sustainable energy partner capable of supporting long-term business growth.

Objective

This campaign was designed with clarity and credibility at its core, aiming to build trust among B2B stakeholders while strengthening Sun Energy’s brand authority. The key objectives included:

• Simplifying industrial solar power messages so they could be understood by both B2B audiences and the wider public.
• Reinforcing Sun Energy’s positioning as a credible, scalable, and sustainability-driven provider of solar energy.
• Establishing social media as an effective digital portfolio to raise awareness and directly support B2B pitching.

Through these objectives, Sun Energy’s digital presence was expected to evolve beyond a communication channel into a strategic asset for business growth.

Action

The campaign strategy was designed to simplify technical messages while strengthening Sun Energy’s professional image in the B2B landscape. Sun Energy carried a vision to introduce industrial solar (PLTS) solutions as a tangible step toward sustainable energy.

That vision was further refined through insights from Olahkarsa, which emphasized the importance of clear and relevant communication for non-technical stakeholders. Solutive, as part of Olahkarsa Group, transformed this collaboration into digital content built on professional storytelling, clean visuals, and easy-to-understand narratives.

Several key initiatives were implemented:

• Delivering educational content about the benefits of industrial solar power, covering topics such as energy efficiency, cost savings, and ESG compliance.
• Creating clean, professional visuals supported by relatable storytelling for non-technical stakeholders.
• Leveraging industry data and insights to strengthen credibility and highlight Sun Energy’s differentiation in the renewable energy market.

Through this strategy, Sun Energy, together with Olahkarsa Group and Solutive, delivered communication that balanced technical precision with emotional connection, turning social media into a professional, credible, and relevant digital portfolio for B2B stakeholders.

Results

Over the course of a year, the campaign achieved measurable success and significantly enhanced Sun Energy’s credibility in the industrial renewable energy sector. The outcomes can be summarized as follows:

• More than 4,700 new followers within a year.
• Content reached over 210,000 unique accounts.
• Sun Energy’s social media presence evolved into a trusted communication platform, frequently used as reference material and strategic assets in B2B pitching.

These results proved that even highly technical topics can be reshaped into communication that is simple, relevant, and impactful. With the right strategy, Sun Energy not only strengthened its authority as a leading provider of industrial solar solutions but also established itself as a trusted sustainability partner for corporate stakeholders.