Problem

Solar energy is often seen as too technical and complicated for the general public. Conversations around renewable energy are usually filled with jargon and engineering terms, making it feel distant and exclusive to certain groups. Yet the real benefits of rooftop solar power are very tangible, offering households a way to lower monthly electricity bills while at the same time embracing a greener lifestyle and building a more sustainable future for both families and small businesses.

For Sun Terra, the challenge was clear. They needed to shift this perception and show that solar power is not something intimidating or out of reach. Instead, it should be understood as a simple, accessible solution with real benefits that anyone can experience. Without a change in communication strategy, these important messages risked being overlooked and losing relevance with the audience.

Objective

The campaign was designed to make solar energy feel simple, relevant, and connected to everyday life. Sun Terra set out to achieve three main goals.

• Increase public awareness that solar power can be accessible for both households and small businesses.
• Educate audiences on the practical benefits of rooftop solar using a light and easy-to-digest approach.
• Build public trust so that Sun Terra is recognized not only as a technology provider, but as a lifestyle partner that supports sustainable living.

By focusing on these objectives, solar energy was repositioned not just as a piece of technology, but as part of a modern lifestyle narrative that resonates with people’s daily lives.

Action

The campaign strategy focused on creating vivid and relatable storytelling, making solar energy feel closer to people’s everyday lives. To bring this vision to life, Sun Terra collaborated with Olahkarsa Group, where Solutive, as part of the Olahkarsa Group, played a key role in bringing the campaign’s message to life through a creative and strategic communication approach.

In this collaboration, Sun Terra shared its bold vision of expanding access to renewable energy, Olahkarsa enriched the strategy with deep insights on sustainability and community empowerment, while Solutive integrated all these elements into modern, light, and visually engaging content that’s easy for the public to digest.

Several key steps were implemented.

• Creating light, educational content around energy-saving tips, easy facts about clean energy, and practical green lifestyle insights.
• Sharing authentic stories of families and small businesses that adopted solar energy, making the benefits of rooftop solar relatable and personal.
• Designing clean, bright, and modern visuals that made the content concise, easy to digest, and visually appealing.
• Leveraging interactive formats such as short videos and carousel posts to encourage engagement, conversation, and organic sharing.

Through this strategy, solar energy was no longer seen as something complex and distant but instead became part of everyday stories that people could truly relate to.

Results

Within a year, the campaign delivered significant growth, both in measurable results and in public perception of the brand.

• More than 50% organic follower growth, reflecting a strong and steadily expanding community.
• Engagement rates per post increased by an average of 40% compared to the previous period.
• Public perception shifted, with Sun Terra now seen as a solar energy brand that is accessible, relevant, and connected to people’s everyday lives.

These outcomes proved that with the right communication strategy, even technical topics can be simplified into stories that resonate. Solar energy is no longer viewed as something distant or complex, but rather as a practical, inspiring, and impactful solution for everyday living.