Problem

Founded in 1982 in Bandung, Sarana Tunggal Mulia (STM) has built a strong reputation as a trusted provider of ducting installation and cooling systems. Despite decades of technical expertise in the industrial sector, STM now faces a different challenge which is establishing trust in the digital era.

Many industrial companies are still perceived as rigid and difficult to connect with online. This perception is often reinforced by a lack of transparency and limited accessible proof of service quality. As a result, potential clients may hesitate to engage which slows down opportunities for growth.

For STM, this challenge is not only about communication but also about redefining its professional image to expand its reach and attract new partners in an increasingly competitive industry.

Objective

The digital campaign was designed to address these challenges, with a primary focus on strengthening brand trust and reinforcing STM’s professional reputation. The objectives included:

• Delivering relevant and consistent social media content tailored to B2B customer personas.
• Communicating STM’s technical expertise in ways that are accessible to non-technical audiences.
• Positioning STM as an industrial brand that is transparent, competent, and trustworthy.

With these goals, STM’s digital presence was envisioned not only as an online showcase but also as a strategic channel for building stronger business relationships.

Action

To achieve this, STM collaborated with Solutive to design a social media B2B campaign.The strategy focused on delivering technical content that remained relatable, supported by modern and professional visuals as well as consistent digital communication.

Key steps included:

• Developing educational content that highlighted product quality, services, and customer experiences as proof of STM’s expertise.
• Creating modern and technically rich yet easy-to-understand visuals tailored for B2B audiences.
• Establishing a consistent content calendar to sustain engagement and reinforce STM’s reputation as a trusted brand.

Through this approach, STM’s social media presence evolved beyond simply sharing technical updates. It became a compelling narrative that communicated credibility and strengthened audience trust.

Results

Within six months, the campaign delivered positive outcomes that reflected both improved brand perception and stronger lead generation. The key results included:

• Direct inquiries via direct messages increased by approximately 46 percent, showing that audiences began to view STM as a trusted partner.
• Instagram evolved into more than just a branding platform, becoming a gateway for quotation requests and technical consultations.
• STM gained recognition as a more professional, transparent, and credible industrial brand in the digital space.

These achievements demonstrate how a trust and transparency-driven social media B2B campaign can help industrial brands like STM strengthen their market position while creating new business opportunities.