Problem

As a sustainability management service provider, Olahkarsa faced the challenge of building a solid digital presence. Many agencies rely on generic marketing approaches, which often fail to deliver sustainability messages effectively to stakeholders. As a result, ESG narratives that should have built credibility were weakened and struggled to capture meaningful attention.

Olahkarsa needed a different approach. They had to showcase their expertise in sustainability through content that was credible, relevant, and easy to understand for a diverse audience, ranging from practitioners and communities to corporate decision makers.

Objective

The campaign was designed to strengthen Olahkarsa’s digital positioning with three main objectives:

• Build a solid social media presence across key platforms such as Instagram, LinkedIn, and YouTube.
• Develop a content strategy that highlights Olahkarsa’s expertise in sustainability.
• Deliver ESG narratives in a way that remains credible yet accessible to different stakeholders.

With this focus, Olahkarsa’s social media presence was intended not only to serve as a professional digital face but also as a portfolio that reflects its positioning in the sustainability sector.

Action

To achieve these goals, Olahkarsa partnered with Solutive to manage its cross-platform social media strategy. The approach emphasized audience research, relevant ESG storytelling, and consistent content production to build credibility and engagement.

Key initiatives included:

• Managing Instagram, LinkedIn, and YouTube with an audience-driven content strategy.
• Producing educational videos on sustainability themes to attract the right audience and strengthen key messages.
• Delivering infographics, ESG storytelling, and global sustainability trends tailored to stakeholder needs.

Through this approach, Solutive helped transform Olahkarsa’s digital communication into content that was not only informative but also credible, engaging, and effective in positioning the brand as a leader in sustainability narratives on social media.

Results

Throughout the year, the campaign produced outstanding results, significantly boosting both audience growth and engagement. Key achievements were:

• More than 4,200 new organic followers, bringing the total to over 10,800, with the majority coming from sustainability practitioners and communities.
• Reach expanded by nearly 75%, with content reaching more than 310,000 unique accounts in 12 months.
• Content views increased by around 40% compared to the previous year, further strengthening brand visibility.
• Over 22,000 interactions generated, with an average engagement rate of 3.6%, surpassing the industry benchmark for corporate educational accounts.

These outcomes demonstrated that research-driven social media management, combined with relevant ESG storytelling and creative content production, can transform social media into a credible digital portfolio. Olahkarsa now not only holds a strong digital presence but is also recognized as an authoritative partner in sustainability communication.