Problem

Through its Tanggung Jawab Sosial dan Lingkungan (TJSL) programs, Telkom Indonesia is committed to making meaningful contributions in education, the environment, the economy, and health. The challenge was not with the programs themselves, but with how their impact was communicated. Too often, these stories were reduced to formal reports that were informative but rigid, lacking the emotional resonance needed to truly inspire audiences.

Many corporate TJSL communications fall into the same trap, focusing solely on data and metrics. While numbers are important, presenting them without context or human connection can make the message lose its appeal. Telkom needed a way to transform these initiatives into narratives that felt authentic, relatable, and aligned with the daily lives of the communities they serve.

Objective

The vision of this campaign was to create a stronger digital identity for Telkom TJSL. The objectives were threefold:

• To reinforce Telkom’s positioning as a leader in TJSL initiatives, creating tangible social and environmental impact for communities.
• To build a consistent, educational, and credible presence on social media.
• To present on-the-ground stories through visuals and documentary-style content that are both emotional and relevant.

By focusing on these goals, Telkom’s TJSL would no longer be seen merely as a corporate program, but as a genuine movement that builds public trust and strengthens Telkom’s social image in the digital landscape.

Action

Driven by this need, Solutive, as part of Olahkarsa Group, supported Telkom in ensuring that the TJSL program went beyond formal reporting and became a meaningful narrative that truly resonates with the public.

In the initial phase, Olahkarsa conducted in-depth research and audience analysis to define a clearer and more relevant communication direction. From these insights, Solutive translated findings into engaging visual works through strategic digital storytelling and content distribution.

The key actions included:

• Managing TJSL’s social media accounts with a content strategy that highlights Telkom’s commitment to social responsibility and community development.
• Delivering clean, engaging, and accessible visual storytelling that appeals to diverse audiences.
• Creating educational, impact-driven content, ranging from MSME empowerment to community education initiatives.

This approach transformed TJSL stories from mere information into a digital experience that inspires and strengthens public trust in Telkom’s social commitment.

Results

Within six months, the campaign successfully established a strong foundation for digital communication while also uncovering opportunities for long-term growth. The key achievements included:

• Gaining more than 1,200 organic followers in just six months.
• Reaching over 65,000 unique audiences, driven primarily by educational posts on community development programs.
• Identifying through strategic insights that the most relatable content such as small business stories and community education has significant potential for further engagement growth.

These outcomes demonstrate that a storytelling-based social media campaign can do more than strengthen public trust and it can also transform Telkom TJSL’s digital identity into one that is vibrant, inspiring, and credible in the eyes of the community.